As professional artists, colourists we think with light, colour and emotions in our daily work. In order to create precisely what we intend, it is worth taking a moment to look at our work from a purely technical point of view. In today's world of digital post-production tools the image we create together is technically a binary sequence. This fact is worth highlighting because in order to create the signal we must see it first. To do so, we need a display screen i.e. a monitor, laptop, tablet, etc.

Unfortunately, majority of consumer devices do not provide a correct displayed signal. This means that we do not have any point of reference and as a result we do not know what our work exactly looks like! It does not matter if the device falsifies colours either more or less - the problem is that we do not see the correct ones.

Reference monitors were created for customers who care about the conscious creation of multimedia content. Their most important task is to display the signal correctly. Not "almost", not "close"... there is only one correct visualisation of a digital image.

Comparing it to a simple text editor - if we click "1" on the keyboard the computer creates a code which is displayed on our monitor as the number "1". It doesn't look like number "2" or letter "i". The display must show "1" or we wouldn't be able to work. The process is exactly the same with the colour. We create a specific colour that has its hue, brightness and saturation. If the monitor does not display this colour correctly then we see something different than we are actually creating.

This problem also affects other key elements of the image such as the correct reproduction of contrast in individual tonal ranges or colour contrast, not to mention the subtleties of skin tones.

These are just a few examples regarding different displays. But in fact we need to take into consideration additional problems with players within one and the same device.

Taking all these into account we end up with the following situation:

  1. Scenario 1. (recommended)
    Accurate correction on a display that shows colours correctly.
    • PROS: we see the correct image and we are sure that it will look the way we create it
    • CONS: none
  2. Scenario 2. (not recommended)
    Correction for the selected type of device (e.g. iPhone 11)
    • PROS: certainty that in terms of contrast it will look similar
    • CONS: possible colour differences, even on the same type of device and certainty that the image will look incorrect on the displays of the most demanding customers who use calibrated devices in their houses.
  3. Scenario 3. (highly not recommended)
    Correction trying to average a random number of erroneous displays.
    • PROS: none
    • CONS: office monitors are configured on the cheapest matrices and the image has nothing to do with the devices of the target client (tv, smartphones), so we risk making very bad decisions regarding further colour correction.

Instead of worrying about how false is the image on your device, use our REJBEL REFERENCE DISPLAY service.

If you are unable to come to the studio we will send you a reference calibrated mobile device that you can travel with. Just imagine - colour grading becomes pleasant and convenient.